Do you remember when was the last time you used your bank card?
For the development of many china unionpay card people in the society, bank card has been a concept for a long time as a business. But this is because of an illusion. When students are doing China Mobile electronic payment every day, they are basically paying with the bound bank credit card. So, it's more likely that you're using your bank card every day, but you just never take out that little card again.
In today's popularity of mobile payments, a bank card is more of an account. After users bind their mobile cards, they can easily use mobile payment, but I am afraid that many people ignore that the network behind it is still the channel of clearing organizations such as UnionPay.
The bank card didn't go very far, but it changed form.
So, in today's digital age, what should a bank card be?
"Unbounded Card" is the answer given by China UnionPay.
On August 31, China UnionPay, in conjunction with Enterprise Commercial Development Bank, mainstream mobile game manufacturers, key cooperative merchants and payment management institutions, released the first digital bank card "UnionPay Unbounded Card". It is reported that "UnionPay Unbounded Card" realizes the whole process of digital card application and quick card collection, providing cardholders with our new generation of mobile payment method experience. "Unbounded Card" meets the diversified payment market demands of different users, such as personal consumption, cash deposit and withdrawal, transfer, mobile QuickPass, barcode payment, etc. through information digital technology services.
1. The essence of innovation: paying for the people
A good product is based on customer value. When customers' payment habits change, payment products must also change.
Over the past 20 years, China UnionPay, which started out as a universal bank card network, has profoundly changed our traditional bank card information industry in China. With the efforts of UnionPay, Chinese enterprises have built and developed an efficient, convenient and secure bank card clearing system network for students. At the same time, UnionPay also cooperated with my country's commercial investment banks to issue nearly 8 billion bank cards, becoming the largest card-issuing organization in the world.
However, UnionPay is also facing the impact from China's mobile electronic payment methods and cardless. Today, although the mobile Internet payment capability of most enterprises in my country is still through the bank card clearing network, the development of digital economy and finance has made UnionPay and the entire social commercial banks have a strong sense of crisis, and the entire national financial system must be restored. Interaction and perception with customers.