What is Search Engine Optimization? How to optimize for search engines

How SEO Works

How to do SEO for Google

Why is the ranking overestimated... In a way

Search engine optimization (SEO) is the practice of optimizing the content of a website to achieve natural search engine ranking in search results.

The benefits are obvious: free traffic, passive access, seo ranking optimization continuous traffic.

But how do you optimize your content for SEO? What are the important "factors" that affect the ranking?

To answer this question, we first need to understand how search engines work.

How do search engines work

Search engines are like libraries in the digital economy.

They don't store books, they store web pages.

When you type a query into a search engine, saas website building it goes through all the pages in its index and tries to return the most relevant results.

To do this, it uses a computer application that can be called an algorithm.

No one knows exactly how these algorithms work, but at least we can find some clues.

What they say on the search engine Fundamentals page is:

In order to provide you with the most useful information, search algorithms take into account many factors, including query terms, page relevance and availability, source expertise, and your location and Settings. The weight of each factor depends on the query term - for example, when searching for a current news topic, the freshness of the content is more weighted than in the dictionary definition.

This is the search engine most of us use - at least for web search. That's because it has by far the most reliable algorithm.

That said, you can optimize many other search engines as well.

How SEO Works

In short, SEO tries to prove to search engines that your content is the best result for your current topic.

This is because all search engines have one corporate goal in common: to present the best and most relevant query results to users.

How you do this depends on which search engine you want to optimize.

If you want your web pages to get more natural traffic, you need to understand and cater to algorithms. If you want to get more video views, it's also about algorithms.

Each search engine has a different ranking algorithm